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Main Forums => Politics => Topic started by: Fly320s on November 23, 2020, 07:50:43 PM

Title: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Fly320s on November 23, 2020, 07:50:43 PM
Have you seen this?

The summary:

Kyle Rittenhouse made bail this weekend.  A photo was taken of him while he was wearing a BRCC t-shirt.  Some internet site posted the photo and added the caption, "Kyle Rittenhouse drinks the best coffee in the world."  That site also linked the photo to a company that does advertising for BRCC.  The ad-linked photo found it's way out into public and some people on the left had a meltdown of the cancel-culture variety.

BRCC heard about it and asked the ad company to remove the ad, not the photo, because BRCC did not want to make any money off of the incident/tragedy in Kenosha.  So now the right-wingers are claiming that BRCC is hanging Rittenhouse out to dry.

As per the usual SOP, someone has doxxed the CEO, Evan Hafer, and discovered that he has made financial contributions to Tulsi Gabbard and Barack Obama, and one other Democrat whose name I forget.  Whether those donations were actually made by him or by someone using his name is unclear.

So now, leftists hate (still, but more) BRCC for supporting Kyle Rittenhouse and the conservatives hate BRCC for not supporting Rittenhouse while they also hate Evan Hafer for donating to democrats.

Monster thread on AR15.com.   https://www.ar15.com/forums/General/BRCC-Black-Rifle-Coffee-Company-Bends-The-Knee-Updated-23NOV-1400hrs-/5-2394381/
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Angel Eyes on November 23, 2020, 07:54:55 PM
Have you seen this?

Yes.  Page 6 of this thread:  http://www.armedpolitesociety.com/index.php?topic=62776.125

Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Fly320s on November 23, 2020, 07:59:55 PM
Yes.  Page 6 of this thread:  http://www.armedpolitesociety.com/index.php?topic=62776.125



Ah, thanks.  Missed that.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: dogmush on November 23, 2020, 08:00:24 PM
Meh.


[Siiiiiiiiip]
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on November 23, 2020, 08:04:43 PM
If people really want to get mad at BRCC for being sellouts, it should be over them now selling *expletive deleted*ing pumpkin spice coffee.  =D
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: bedlamite on November 23, 2020, 08:09:06 PM
https://www.youtube.com/watch?v=wVhB0YCdQMc

If there really were donations to Obama, Tulsi, and Act Blue, he might have shot himself in the foot.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on November 23, 2020, 08:14:57 PM
https://www.youtube.com/watch?v=wVhB0YCdQMc

If there really were donations to Obama, Tulsi, and Act Blue, he might have shot himself in the foot.

The Tulsi donation I could see. The others, not so much. 320's link indicates various stuff on the Obama one from 'lost a bet" to photoshopped.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ron on November 23, 2020, 09:14:06 PM
It was just clever marketing, that's all.

A lot folks see the populist movement as a money making opportunity.

Left wing companies (nearly all) go to bat for the left at the drop of a hat. The support for BLM was over the top and insane.

Expecting a company marketing to right wingers to actually embrace the rightwing causes is naive.

It's all about the Benjamins. Nothing personal, just business.





Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Fly320s on November 23, 2020, 09:49:35 PM
The Rittenhouse angle doesn't bother me at all.  Whether BRCC supports Rittenhouse or not is irrelevant, but if Hafer donated money to gun-grabbing leftists, that is something entirely different.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: MechAg94 on November 23, 2020, 10:24:00 PM
https://www.youtube.com/watch?v=5ZKu8ivci6k
Johnny B put up a video about it.  Sounds like BRCC got off on the wrong foot about the original post having an affiliate discount link in it.  Sounds like it got more confusing from there. 

These companies would be better off just saying nothing. 
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ron on November 23, 2020, 10:39:58 PM


These companies would be better off just saying nothing.  

My first thought also.

When you name your company Black Rifle Coffee Company the media will never be your friend or spin things your way.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Hawkmoon on November 24, 2020, 01:16:52 AM
https://www.youtube.com/watch?v=wVhB0YCdQMc

If there really were donations to Obama, Tulsi, and Act Blue, he might have shot himself in the foot.

He didn't have to make any statement at all. So Rittenhouse has a Black Rifle shirt. If a guy wearing a Ford or Chevrolet teel shirt holds up a bank, does the CEO of Ford or Chevy feel like they have to make a public announcement to "distance" themselves from someone who has never had any affiliation with the company other than maybe having bought the company's product?

Dumb.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Chester32141 on July 18, 2021, 07:54:05 AM

Quote
In his interview with The New York Times, Evan Hafer decided to ‘roast’ some of their loyal customers by denouncing supporters of Kyle Rittenhouse and “racist Proud-Boyish people”.

https://www.thegatewaypundit.com/2021/07/americas-coffee-owner-popular-black-rifle-coffee-calls-customers-racists-worst-american-society-hate/
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: WLJ on July 18, 2021, 08:28:53 AM
From an Interview with the NYT.
I would like to hear this coming out of his mouth and not from something the NYT said he said in a hit piece considering their reputation for twisting and making stuff up before I get my feathers ruffled.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Pb on July 18, 2021, 10:01:15 AM
Cater to your friends, not your enemies.  The company should remember that.   ;/
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on July 18, 2021, 10:35:54 AM
Well, the left wing news sources like Salon and Daily Beast are certainly having a good schadenfreude time with it. With both left and right wing news quoting him, I would say that, whether you think it's a big deal or not,  what he said in the NYT is accurate.

I don't know why BRCC would agree to an interview with the NYT. I would guess that if any NYT readership drinks BRCC, it's like 0.05%.

Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: T.O.M. on July 18, 2021, 03:36:21 PM
Part of why I like BRCC and their crew is that they don't give a damn.  Don't care about political correctness (go watch their videos).  They have fun.  Shoot guns.  Eat meat.  Love America.  I could care less what they think about Rittenhouse.  I know they aren't white supremacist (half of their crew are black or Hispanic).  I'll keep spending my money on their products.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on July 18, 2021, 04:38:36 PM
Part of why I like BRCC and their crew is that they don't give a damn.  Don't care about political correctness (go watch their videos).  They have fun.  Shoot guns.  Eat meat.  Love America.  I could care less what they think about Rittenhouse.  I know they aren't white supremacist (half of their crew are black or Hispanic).  I'll keep spending my money on their products.

I don't care about his opinion on Rittenhouse - everyone is entitled to one. I DO care to find out if he did in fact call ME a racist white supremacist for supporting Rittenhouse's actions defending himself, or for thinking that the Proud Boys are NOT a white supremacist group. 

Costco has pretty diametrically opposed opinions on stuff to me, but they have never called me names, nor told me they hate me and don't want my business. They have their opinions, I have mine, and as long as we can respect each other, I continue to shop there. If BRCC actually hates me, I'm happy to oblige them and take my business elsewhere.

The other thing that would keep me from doing business with them is this:

(https://pbs.twimg.com/media/E6dLk75VoAYY_VC?format=jpg&name=large)

If true, that is no different than the people who fold on the "OK" sign, who I also have zero respect for.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Perd Hapley on July 18, 2021, 05:06:21 PM
So my lack of enthusiasm for the BRCC folks may now become fashionable? I should have made a bunch of hate-posts about them, so I could have been ahead of the curve. Dang it!
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: dogmush on July 18, 2021, 05:09:19 PM
So do we do cancel culture now?  Or is that still a woke thing?  I never remember.



*Buy the coffee, or don't by the coffee, no skin of my nose, but the NYT article smacks of trying to get other people not to buy the coffee, which is edging into cancel territory, if you ask me.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: bedlamite on July 18, 2021, 05:13:56 PM
I can understand not wanting to be affiliated with an obviously political court case, and trying to avoid controversy on potential product artwork.

Donating money to Obama and Act Blue will get me to not purchase their products.

The owner of a company calling me a racist and/or white supremacist will get me to tell the people selling their coffee they will not see my money with it on their shelves.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Perd Hapley on July 18, 2021, 05:42:13 PM
So do we do cancel culture now?  Or is that still a woke thing?  I never remember.



*Buy the coffee, or don't by the coffee, no skin of my nose, but the NYT article smacks of trying to get other people not to buy the coffee, which is edging into cancel territory, if you ask me.

A lot of people are saying things like that now, whenever people on the right object to anything anyone's doing. On the one hand, it's true that there's some similarity to the left and right on this. I believe I said years ago, that the real problem with cancel culture is that it's being done by the wrong side, over the wrong issues. Aside from extreme measures, like mob violence, "cancelling" is a non-coercive, free-association tactic. We should use it more than the Left does, but for legitimate reasons; not because people refuse to go along with Left-wing sick-headedness.

On the other hand, if someone's just saying, "I won't buy your stuff or watch your videos, and no one else should, either," that's not cancel culture. That's just a good, old-fashioned boycott. For some reason, people whine about boycotts, too, so...
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on July 18, 2021, 05:47:32 PM
So do we do cancel culture now?  Or is that still a woke thing?  I never remember.



*Buy the coffee, or don't by the coffee, no skin of my nose, but the NYT article smacks of trying to get other people not to buy the coffee, which is edging into cancel territory, if you ask me.

To me, cancel culture is when I insist that no one support a company that has a different opinion than me. I generally don't do that, and Costco is only one example of me doing business with someone who disagrees with me.

If someone actually comes out and says that they hate me and would pay me to not do business with them (and we do need to verify that quote), that's not cancel culture - that's me using common sense. Why on Earth would I want to do business with someone who hates me?
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Jim147 on July 18, 2021, 07:32:46 PM
I haven't been able to have caffeine since I got the cancer. So a boycott don't mean crap to me. But they don't seem to give a crap to the point they never watched the video of what happened.

Maybe he wouldn't have been attacked if he didn't have the rifle or maybe he would have been shot anyway. We will never know.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Andiron on July 18, 2021, 08:07:36 PM
I don't care about his opinion on Rittenhouse - everyone is entitled to one. I DO care to find out if he did in fact call ME a racist white supremacist for supporting Rittenhouse's actions defending himself, or for thinking that the Proud Boys are NOT a white supremacist group. 

Costco has pretty diametrically opposed opinions on stuff to me, but they have never called me names, nor told me they hate me and don't want my business. They have their opinions, I have mine, and as long as we can respect each other, I continue to shop there. If BRCC actually hates me, I'm happy to oblige them and take my business elsewhere.

The other thing that would keep me from doing business with them is this:

(https://pbs.twimg.com/media/E6dLk75VoAYY_VC?format=jpg&name=large)

If true, that is no different than the people who fold on the "OK" sign, who I also have zero respect for.

Winner winner.

As usual,  you post what I think better than I ever could.

They should've stuck with coffee, guns and 'murica!

 After this I'll not spend any more money with them, they clearly don't want it.  Hafer made that very clear ( and can blow me).
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Andiron on July 18, 2021, 08:13:18 PM
(https://media.gab.com/system/media_attachments/files/079/557/420/original/4e720224d532531c.jpeg)

(https://media.gab.com/system/media_attachments/files/079/557/421/original/57d2536310219f4b.jpeg)

One doesn't have to be a Nazi to think reprisal to Antifa's antics is a good thing.  I have no issue with Rittenhouse.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Perd Hapley on July 18, 2021, 10:01:50 PM
To me, cancel culture is when I insist that no one support a company that has a different opinion than me. I generally don't do that, and Costco is only one example of me doing business with someone who disagrees with me.

That sounds more like a boycott.
https://www.wordnik.com/words/boycott

People started using the term "cancel culture," because of the phenomenon of private citizens or small businesses being targeted by harassment, mobs, character assassination, and calls for the person to be fired from jobs, board memberships, etc (even if unrelated to the issue). I don't know if the term existed that far back, but there was the woman who made a bad joke about African AIDS, on social media, in 2013. She made the post just before boarding a flight, and by the time she touched down in the Dark Continent, she was already let go from her job in, of all things, public relations.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Bogie on July 19, 2021, 12:36:00 AM
Are the proud boys still being led by a black guy, or is he in the fed?
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: dogmush on July 19, 2021, 04:10:44 AM
Are the proud boys still being led by a black guy, or is he in the fed?

He WAS a fed [informant].
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: 230RN on July 19, 2021, 11:04:49 AM
Over the years I've noticed that the Left is quite expert at suckering us into embarrassing ourselves.

Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Hawkmoon on July 19, 2021, 12:13:36 PM
I'll  just drop there's here for reference:

https://www.roguereview.net/black-rifle-coffee-wants-to-distance-itself-from-kyle-rittenhouse-and-proud-boy-ish-customers/

https://mobile.twitter.com/tummymuncher/status/1416206647328903172?s=20
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: dogmush on July 19, 2021, 03:20:39 PM
Well Tummy Muncher seems like just a lot of fun at parties.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Angel Eyes on July 19, 2021, 03:30:09 PM
Well Tummy Muncher seems like just a lot of fun at parties.

I suspect (s)he is just shilling for Stocking Mill Coffee.

Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on July 19, 2021, 03:54:40 PM
I suspect (s)he is just shilling for Stocking Mill Coffee.

 :laugh:

I'd never even heard of them until this latest BRCC kerfuffle, but now have seen them mentioned in almost every forum discussion about BRCC.

I've actually, at least for a while, quite the BRCC, as well as the Arbuckle, Death Wish, and pretty much all the boutique coffees. I mean they all make good (and bad) coffee, but it really is all about the target marketing and who puts out the coolest looking coffee bags with the coolest coffee names and stuff.

I've been trying to buy local more, and there is a really good coffee company here. I discovered them in the "buy Idaho" section of my Costco. The coffee tastes just as good as the boutique brands, the only difference being is that I get a 2lb bag of their coffee they have the Costco deal with for $21 instead of a 12oz bag of BRCC for $15 (plus shipping).

Yeah, BRCC gives part of the price to vet causes, but not much per bag. I was at the grocery store on Saturday and the local VFW had their table there with the "tip jar". I threw in a benjamin. For me to give that much through BRCC, I'd have to buy like $3000 worth of coffee.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: T.O.M. on July 19, 2021, 09:26:15 PM
Ben, I gotta admit, lately I"ve been buying grocery store (Kroger) brand coffee.  Trying to save money for a gun!

I still like BRCC, but I can get a box of like 48 pods of the store brand for $20.  That might buy me 10 from BRCC.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: cordex on July 19, 2021, 11:04:40 PM
I’ve never bought BRCC because I don’t drink much coffee (and tend to be frugal about coffee anyhow) and that is unlikely to be a brand my wife asks for.

That said, I doubt they have a product that truly justifies the cost. Oh, I’m sure it is a passable coffee, and I know they have a variety to suit different tastes, but when it comes down to it they are little different than a graphic T-shirt company - they are selling an image on a luxury product and a feeling far more than a product judged on quality and price alone.  You could buy a plain T-shirt with no special decoration for a few bucks, or you could spend $25+s&h for the same shirt with some cool logo or funny graphic on it.  Most people buy BRCC not because they can’t find a comparable product in that price range, but because Guns! and America! and Vets! and Cool Videos!

If the founders choose to publicly proclaim that Rittenhouse was a racist murderer and that the Proud Boys are racist thugs (and for the record I don’t believe either of those positions survive a fair analysis of the facts) then they are appearing to parrot the lies of the Left which serves to reduce their appeal to not insignificant part of their audience without - I would wager - picking up any significant number of customers from the people who share those opinions. I’d guess that there aren’t a whole lot of people who would otherwise love to buy into the BRCC image but just abjectly hate people who believe western culture is the best culture or anyone who would shoot some violent pedos at a BLM riot.

BRCC seems like they can afford to lose some business and maybe they want to achieve more mainstream success by throwing some hate at what they see as the fringe of their customer base. In any case, if that is the actual stance of the company, I think it pollutes the image that they have tried to create. And I hope their sales decline because of it.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Nick1911 on July 19, 2021, 11:46:46 PM
I agree with Cordex, pretty much exactly where I was at with it.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Jim147 on July 20, 2021, 05:40:47 AM
I'll just leave this here.

https://redstate.com/streiff/2021/07/19/black-rifle-coffees-ceo-responds-to-the-social-media-furor-over-his-new-york-times-magazine-interview-n413319
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Hawkmoon on July 20, 2021, 06:59:36 AM
I'll just leave this here.

https://redstate.com/streiff/2021/07/19/black-rifle-coffees-ceo-responds-to-the-social-media-furor-over-his-new-york-times-magazine-interview-n413319

What a dweeb.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: K Frame on July 20, 2021, 07:43:51 AM
"As Black Rifle Coffee blocks conservatives, it's important to understand that CEO @EvanHafer hired ActBlue Dem donors to run his IT and social media."

Well isn't that special...

They're controlling BRCC's forward facing media image...

I wonder how much they're controlling Hafer's image?

I suspect... a lot.



Reminds me of the Dick Metcalf situation... And should be dealt with in the same way.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on July 20, 2021, 08:24:33 AM
"As Black Rifle Coffee blocks conservatives, it's important to understand that CEO @EvanHafer hired ActBlue Dem donors to run his IT and social media."

They also seem to have hired some kind of diversity executive.

It's almost becoming a freeway car crash. No matter whose fault it was, you can't help but slow down and look.

Hafer has just made some terrible PR mistakes, whether those are his or whether they are due to the influence of his "social media" people, they are not helping him. He is also defending the Saint Michael thing with the excuse that "The Pentagon said...", which is pretty lame. Again, I compare it to the "OK" sign kerfuffle. If you're stupid enough to accept that the OK sign or Saint Michael are "extremist white supremacy", you're a moron.

In many ways this BRCC thing is bringing some of the brovet stuff to the forefront. We just recently saw how MoH recipient Dakota Meyer went off about "civilians who never served" doing firearms training involving stuff like black rifles,  body armor, and NODs. There seems to be a subset cadre of tatted up young vets on the youtube and social media and "vet owned companies" making distinctions between vets with cool guns and the Second Amendment.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: WLJ on July 20, 2021, 08:48:21 AM
Their last delivery of beans was a bit different

(https://external-content.duckduckgo.com/iu/?u=http%3A%2F%2Fforums.pelicanparts.com%2Fuploads22%2Fpods%2Bfrom%2BInvasion%2Bof%2Bthe%2BBody%2BSnatchers%2Bsmall%2Bcopy1377198527.jpg&f=1&nofb=1)
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: cordex on July 20, 2021, 09:18:37 AM
I believe him that the focus of the interview was not ragging on conservatives and that the reporter focused on the salacious parts of the conversation, but he knew he was doing an interview with NYT and said himself that he knew there wasn't much chance of them being objective.  Maybe he thought he was smart enough to do an off-the-cuff interview with a friendly-seeming reporter that he knew was not likely to be acting in good faith.  That's not something I'd personally feel capable enough to tackle.  I'd be inclined to either refuse interviews with hostile media outright or only provide pre-written (and carefully crafted) answers to them.

If I didn't follow political things pretty closely I'd probably make the same kind of mistakes about - for instance - assuming the Proud Boys are far-right racists, but if you're going to talk to a hostile reporter you should probably stick to the stuff that you know.  "I reject racism and antisemitism both personally and professionally.  Now, with regards to our coffee and veterans programs ..."
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on July 20, 2021, 01:12:34 PM
On the local coffee, I don't know why I thought it was $21. I just got back from Costco where I bought another bag for $12. So $6/lb vs around $35/lb for a 12oz bag, or $15/lb for a 5lb bag from the boutique brands, for coffee that is of equal quality.

Again, nothing against the boutique brands - I was buying them myself for the reasons Cordex outlined. Having good coffee in a "conversation starter" bag, or because they tie in with a hobby or lifestyle or whatever, can be fun, and people should be able to spend their money however they want.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: 230RN on July 20, 2021, 01:37:29 PM
cordex mentioned,

"...a reporter...  he knew was not likely to be acting in good faith.  That's not something I'd personally feel capable enough to tackle.  I'd be inclined to either refuse interviews with hostile media outright or only provide pre-written (and carefully crafted) answers to them."

Like.  But total refusal gets you "..did not respond to our phone calls / messages / inquiries," pick one or all.  It's like taking the Fifth.  You must be guilty, you scoundrel, you.

Makes you wish you could use the cop cop-out about "ongoing investigation."  That one works for years... even decades, I suppose.

I guess an equivalent would be "our Pantywaist Department is reviewing the situation..."

Terry, 230RN
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Angel Eyes on July 20, 2021, 03:34:24 PM
I'll just leave this here.

https://redstate.com/streiff/2021/07/19/black-rifle-coffees-ceo-responds-to-the-social-media-furor-over-his-new-york-times-magazine-interview-n413319

https://twitter.com/RaheemKassam/status/1416873354791899144

"what a bunch of soft wankers"        BRCC's new slogan?
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Hawkmoon on July 20, 2021, 07:23:29 PM
Another opinion:

https://www.revolver.news/2021/07/black-rifle-coffee-new-york-times/
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on July 20, 2021, 07:49:51 PM
Another opinion:

https://www.revolver.news/2021/07/black-rifle-coffee-new-york-times/

Well, hard to argue with:

Quote
This entire episode only happened because of how trivially easy it is to pander to the American right. Black Rifle just slapped guns, camo, and the flag on whatever it could, added a dose of performative masculinity (Want to prove you’re manly? Just say “*expletive deleted*ck” a lot!), and then raked in cash exploiting the same demographic that likes to “own the libs” by buying overpriced Dr. Seuss books on eBay.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: WLJ on July 20, 2021, 08:34:32 PM
Only ever bought one bag and it was meh
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Perd Hapley on July 20, 2021, 08:45:48 PM
I think I can make a fair bid to be objective about all this. I've given BRC as a gift, and received it, too. That was then. I don't regret it. After this, I have no use for them, but the past is another country. It wouldn't have made sense to refuse to patronize a company that signaled our values, because they might go Quisling at some later point in time.

On coffee, I've had my share of the fancy stuff, with and without frou-frou toppings. I've had BRCC's coffee, but I have no idea if it's particularly good or bad. Coffee is pretty much coffee to me.*

On the BRCC crowd specifically, something about their videos annoyed me early on. Probably because the bikini snapping and vulgarity is the kind of cheap faux-edginess (mixed with fan service) that requires little imagination, and less class. Whatever it was, I don't think I criticized them that much. After all, they seemed like patriotic Americans, and we have enough friendly fire on our side of the conflict.

But as I said, they've thrown in with the Bolshevik-fascists, so let them go their way without another dime from us. 


*Unless you're letting animals (or humans) eat and - uh - digest your beans before you sell them to me. That's nasty.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: MillCreek on July 20, 2021, 09:28:34 PM
^^^Kopi Luwak! 
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Andiron on July 20, 2021, 09:39:08 PM
Well at this point,  Haffer can go do something obscene with himself.

Really kind of sad.  I bought BRCC as a fun treat occasionally,  even got my wife gas grenade themed hot chocolate.  No more. 

Cancelled my sub and told them why,  though I doubt they care,  as I consider Rittenhouse justified in defending himself.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: French G. on July 22, 2021, 12:35:26 PM
The damage control is immense. I had liked them on zuckbook so I see their sponsored posts. Comments scrubbed constantly.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: makattak on July 22, 2021, 06:00:09 PM
The damage control is immense. I had liked them on zuckbook so I see their sponsored posts. Comments scrubbed constantly.

They've been really pushing their paid shills to vouch for them, as well, I've noticed.

I hate coffee, so I don't have a dog in this fight, but these betrayals are becoming less suprising.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: WLJ on July 22, 2021, 06:10:17 PM
Heard they hired the Rainbow Dildo Butt Monkey as their new spokesmanthing now that they're out of the closet
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: MechAg94 on July 22, 2021, 06:22:19 PM
Well, hard to argue with:
Why would it be termed as a "trick" to pander to the right to make money?  If that is the case, then the left is "tricked" all the time every hour of the day. 

I don't drink coffee and never bought anything from them.  I just watched their youtube videos sometimes because they were often funny.  IMO, they are just panicking because if you are going to pander to the right then make it public that you are a leftist idiot, it might not be so great for business. 

I had heard they were attempting to expand into brick and mortar stores.  Maybe they are now trying to pander to inner city coffee shop leftists. 
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: French G. on July 22, 2021, 06:37:33 PM
They've been really pushing their paid shills to vouch for them, as well, I've noticed.

I hate coffee, so I don't have a dog in this fight, but these betrayals are becoming less suprising.

I see the shills. TL/DR you rubes are too gullible believe a hit piece from the NYT, defend murica, y’all!

They ignore the Actblue donations of Hafer and even if you think him giving to Tulsi was okay his head media execs are heavily donating to the left while running the over the top patriots shtick. I never can afford the coffee but I enjoy reading their Coffee or Die blog/magazine. Good journalism.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on July 22, 2021, 06:45:05 PM
Why would it be termed as a "trick" to pander to the right to make money?  If that is the case, then the left is "tricked" all the time every hour of the day. 

I don't consider it so much of a trick. I, for instance, am a sucker for stuff with the snek on it, or patriotic sayings and whatnot. I think I'm not the only one, only we generally expect that companies that would market such stuff are similar to us, or at least empathetic to us, or at the very least, not openly hostile to us while marketing such things to us. They are often not, but do know how to market to us.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: WLJ on July 23, 2021, 10:30:08 AM
Say what you will about Starbucks but they have a really good French Roast.  Usually pick up a bag at Sam's. It even clean off the coffee pot stains left by other coffee. No I am not making that up.  =D
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: French G. on July 23, 2021, 02:31:13 PM
It is possible to be a company with principles. Les Baer went to Iowa. Magpul warned Colorado and then left when they passed stupid laws. Ronnie Barrett...
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: WLJ on July 29, 2021, 02:54:31 PM
Just when you though it couldn't get any dumber we get BRCC vs Alex Jones in a doxing war.
Cue the "Let them fight" memes

Black Rifle Coffee Company THREATENS To Dox Alex Jones!
https://www.youtube.com/watch?v=dkNbYvI087g
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: MechAg94 on July 29, 2021, 03:46:47 PM
It is possible to be a company with principles. Les Baer went to Iowa. Magpul warned Colorado and then left when they passed stupid laws. Ronnie Barrett...
Yes, but that is the exception not the rule.  I hope most companies are just indifferent, but many are not. 

If all I knew about a company was one of the lead guys was liberal, I doubt I would really care.  When he gets vocal and starts picking fights over it, that is just stupid.  Does he really think Alex Jones cares about his threats?  He just told a group of potential customers to F____ off for no good reason. 
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on July 29, 2021, 06:35:39 PM
Just when you though it couldn't get any dumber we get BRCC vs Alex Jones in a doxing war.
Cue the "Let them fight" memes

Black Rifle Coffee Company THREATENS To Dox Alex Jones!
https://www.youtube.com/watch?v=dkNbYvI087g

Yeah, so those two chumps did not help BRCC at all. They basically did the same thing with "incel" that Hafner did with "proudboy-ish". They don't call out an actual group, but instead envelop the majority of their customers into those groups. They still don't get that to people like the NYT, anyone to the right of Stalin is a proud boy racist militia white supremacist. The guy in this podcast did the same thing, suggesting that anyone who questions them that isn't a brovet is an incel.

Here's one of those incels, who happens to be a black woman:

https://youtu.be/GxWdkE4biOk

She also posts a lot more of that podcast, and these two morons basically swapped out a shovel for a backhoe re: the hole digging. Absolutely childish attacks against anyone who questions their stance. Also they have been blocking tons of mainstream conservative bluechecks on twitter for, not attacks, but simple questions.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on March 21, 2022, 09:21:43 AM
Well, it appears the "we don't want those people buying our stuff" thing didn't hurt BRCC much.

https://www.dailymail.co.uk/news/article-10632853/Conservative-coffee-brand-Black-Rifle-predicts-35-jump-revenue-drinkers-shun-Starbucks.html

As for me, the above article solidifies what I think about Hafer - that he's a grifter taking conservatives for a ride:

Quote
It was created in 2014 by Evan Hafer, a Jewish veteran who served in Iraq and Afghanistan as a Green Beret and a CIA contractor

He's now billing himself as a "Jewish veteran". Seems kinda woke to me. Of course if you're trying to grow outside of the community you originally billed yourself as focusing on, throwing in some woke designators will probably gain you business.

Anyway, I'm still doing what I mentioned earlier in this thread: I'm mostly off all these boutique brands and just buying local coffee that's as good or better for half the price. If I really want to support one of the 50,000 "veteran" coffee brands that seem to be popping up, there's at least three local ones that I could support.

"Jewish veteran". Gimme a break, man.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: dogmush on March 21, 2022, 09:43:37 AM
My stock's doing well.  Something's working.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: K Frame on March 21, 2022, 09:47:00 AM
Well everyone knows that Jewish veterans are the only ones who really know coffee...
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: French G. on March 21, 2022, 12:21:17 PM
So wait, you’re telling me that the Jews control the coffee market too?
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: dogmush on March 21, 2022, 01:09:54 PM
My understanding is BRCC actually roasts the beans with the space laser.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on March 21, 2022, 01:26:24 PM
My understanding is BRCC actually roasts the beans with the space laser.

Well, that explains the price. :P  =D
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Perd Hapley on March 21, 2022, 02:05:37 PM
I don't think the word has really gotten out about them. It seems like Yeti survived what should have been a Zumbo-ing of their brand, and BRCC has, too. I don't know about Yeti, but I think BRCC could still be sunk, if more gun-fluencers* and YouTubers and such spread the word.


*Did I just coin a word?
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on March 21, 2022, 02:25:30 PM
Yeah, interesting with Yeti.  I remember the very big to-do at the time, but I certainly see them all over the place, including in the gun oriented stores and community. I bet if you asked, not 1 out of 10 people today would know about the Yeti kerfuffle. Still way too overpriced for me though, even if they went fully pro-gun.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: French G. on March 21, 2022, 02:51:54 PM
Yeti doing just fine with the fishing crowd that has to have $300 sunglasses and $1000 coolers and to go with the boat and truck that cost more than my house
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: WLJ on March 21, 2022, 02:59:10 PM
Yeti doing just fine with the fishing crowd that has to have $300 sunglasses and $1000 coolers and to go with the boat and truck that cost more than my house

They're not there to fish and relax they're there to show everyone how rich they are.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: dogmush on March 21, 2022, 03:11:45 PM
I'm not an angler, but Yeti's pretty popular amongst the guys in my shop that are.  Those guys definitely aren't rich.  More "Redneck Yacht Club" than "On a G6".   
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Hawkmoon on March 21, 2022, 03:29:04 PM
They're not there to fish and relax they're there to show everyone how rich they are.

That could also describe the guy who was at a range several years ago.

I went to visit a friend in another state for a weekend. He's a shooter, so I took my latest toy to show him -- a mil-surp Mauser 24/47 that I had  modified by removing the rear ladder sight and installing a Picatinny rail that attaches to the original sight base with no mods to the firearm itself. I had a cheap scope on it -- I think it was a 4x that I got from CDNN for around 50 bucks. I also had some Ecuadorian 8mm Mauser surplus ammo.

So we went to my friend's shooting club to try out the Mauser, and play with some of his guns. The range goes out to 200 yards, IIRC, and we were getting groups of around 4 to 5 inches at 200 yards. I was pleased.

A couple of stations over there was a guy with a mega-bucks rifle, topped by a scope that must have cost more than my Jeep (which was fairly new at the time), which he was shooting from a full-on lead sled shooting rest with micrometer adjustments. And with that setup his groups looked more like shotgun patterns. During a break when we went downrange to inspect and change targets, Mr. Bigbux saw my target and asked what I was shooting. When I told him it was a mil-surp Mauser with a $50 scope and mil-surp ammo, he just packed up and went home.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: WLJ on March 21, 2022, 03:51:21 PM
That could also describe the guy who was at a range several years ago.

I went to visit a friend in another state for a weekend. He's a shooter, so I took my latest toy to show him -- a mil-surp Mauser 24/47 that I had  modified by removing the rear ladder sight and installing a Picatinny rail that attaches to the original sight base with no mods to the firearm itself. I had a cheap scope on it -- I think it was a 4x that I got from CDNN for around 50 bucks. I also had some Ecuadorian 8mm Mauser surplus ammo.

So we went to my friend's shooting club to try out the Mauser, and play with some of his guns. The range goes out to 200 yards, IIRC, and we were getting groups of around 4 to 5 inches at 200 yards. I was pleased.

A couple of stations over there was a guy with a mega-bucks rifle, topped by a scope that must have cost more than my Jeep (which was fairly new at the time), which he was shooting from a full-on lead sled shooting rest with micrometer adjustments. And with that setup his groups looked more like shotgun patterns. During a break when we went downrange to inspect and change targets, Mr. Bigbux saw my target and asked what I was shooting. When I told him it was a mil-surp Mauser with a $50 scope and mil-surp ammo, he just packed up and went home.

https://youtu.be/_3YNQ2a29hI?t=285
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: MechAg94 on March 21, 2022, 05:23:19 PM
https://youtu.be/_3YNQ2a29hI?t=285
That is a great video.   :laugh:
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: MechAg94 on March 21, 2022, 05:27:33 PM
That could also describe the guy who was at a range several years ago.

I went to visit a friend in another state for a weekend. He's a shooter, so I took my latest toy to show him -- a mil-surp Mauser 24/47 that I had  modified by removing the rear ladder sight and installing a Picatinny rail that attaches to the original sight base with no mods to the firearm itself. I had a cheap scope on it -- I think it was a 4x that I got from CDNN for around 50 bucks. I also had some Ecuadorian 8mm Mauser surplus ammo.

So we went to my friend's shooting club to try out the Mauser, and play with some of his guns. The range goes out to 200 yards, IIRC, and we were getting groups of around 4 to 5 inches at 200 yards. I was pleased.

A couple of stations over there was a guy with a mega-bucks rifle, topped by a scope that must have cost more than my Jeep (which was fairly new at the time), which he was shooting from a full-on lead sled shooting rest with micrometer adjustments. And with that setup his groups looked more like shotgun patterns. During a break when we went downrange to inspect and change targets, Mr. Bigbux saw my target and asked what I was shooting. When I told him it was a mil-surp Mauser with a $50 scope and mil-surp ammo, he just packed up and went home.
I never was one to put a lot of trust in custom rifles.  There are some really expensive custom hunting rifles out there.   

I used to know an older guy whose hobby was shooting 22-250 and getting 2 shots in the same hole at 200 yards.  He went to a lot of trouble to do it getting his reloads just right.  He said he had done it once or twice.  I don't think I would have the patience to do that.  Anyway, he had an old custom bolt action he had been shooting for years.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: gunsmith on March 29, 2022, 10:39:52 PM
 my friends brother is acquainted with Kyle! - he moved to Reno.  :cool:
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Bogie on March 30, 2022, 01:19:52 AM
I used to shoot competitive benchrest. Five shots in one hole. Expensive rifles, more expensive travel.
 
And one day I was at a local range, playing with a Savage varmint rifle... A little work done on it, some bedding, stock stuff, and a Tasco Custom Shop 8-40 scope. Worked up a nice load for it.
 
Next bench over was a guy with a Steyr "Jeff Cooper" rifle.
 
He didn't look happy.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: K Frame on March 30, 2022, 07:40:48 AM
Best 200 yard group I ever got was just a hair under 3/4".

I was shooting my .243 that I had tricked out as a ground hog gun -- heavy barrel, bedded, lots of load development.

It was a true 1/4" or better gun at 100 yards all day long.

I'd never shot it much at longer ranges (due mainly to lack of facilities where I grew up).

I was absolutely ecstatic at that group -- nothing else I shot that day came close to breaking an inch.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Brad Johnson on March 30, 2022, 03:04:26 PM
Best my rifle ever did was .508 at 100yds. Notice I said "my rifle" and not "me shooting my rifle". Loaned it to a buddy who shoots competitively to see what it could really do.

With me behind the scope? On a really good day, benched and bagged, and sans my usual multiple cups of coffee, I can hold to about .75 or so for five shot groups. Most days I consider it a win if I can keep three shots under an inch.

Brad
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Fly320s on May 21, 2022, 08:43:36 PM
BRCC is back in the news.  Look like some investment management group is unhappy with BRCC/Evan Hafer and has filed a suit against BRCC.

https://finance.yahoo.com/news/lawsuit-filed-against-black-rifle-235900301.html

The letter to BRCC:
https://finance.yahoo.com/news/lawsuit-filed-against-black-rifle-235900301.html

Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on March 03, 2023, 03:27:04 PM
Ha ha. The latest deal might be a little worse than the Rittenhouse kerfluffle (they apparently made amends with Kyle, though I only heard about it in the below video).

Hafer is being sued by a former male employee for sexual harassment because said employee wouldn't have butt sex with Hafer. When I tried looking for further info, there seemed to be a whole underground thing about BRCC being a haven for homos and stuff about Mat Best making an ex-girlfriend dildo him.  :rofl:

As the video points out, this harassment supposedly happened in 2016, so it's certainly fair to question why the lawsuit is only happening now.

https://youtu.be/65S_YGAQ_xU
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Tuco on March 03, 2023, 03:59:18 PM
Butt Ranger Coffee Company

>ban me. it was worth it.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Perd Hapley on March 03, 2023, 04:42:32 PM
...a whole underground thing about BRCC being a haven for homos and stuff about Mat Best making an ex-girlfriend dildo him. 


Not at all shocked.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: dogmush on March 03, 2023, 04:57:52 PM
So this guy had never met Rangers IRL then?

2nd Bn is the source of most of the Army's gay-adjacent joke traditions.

The funny part is the guy suing is the civilian HR person they hired.  It would be on brand for Rangers to hire an HR wonk specifically to do this kind of thing to him. 
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: K Frame on March 03, 2023, 05:08:01 PM
"As the video points out, this harassment supposedly happened in 2016, so it's certainly fair to question why the lawsuit is only happening now."

Took that long to get the bowling trophy dislodged?
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: dogmush on March 05, 2023, 10:08:56 AM
https://www.youtube.com/watch?v=eiicOIp9xu4

The kerfluffle made this week's episode of Gun Meme Review.
Title: Re: Black Rifle Coffee Company is in a sh!tstorm.
Post by: Ben on March 05, 2023, 10:42:49 AM
https://www.youtube.com/watch?v=eiicOIp9xu4

The kerfluffle made this week's episode of Gun Meme Review.

I did find it pretty hilarious that Hafer threw "Mountain Jew" around as fellas just kidding around about the Mormons while at the same time crying about people picking on him because of his "Jewish identity".  :rofl:

Brovet has to learn to take it if he's gonna dish it out.  :laugh: